Fractional CMO & AI Marketing Strategy
AI-Enhanced
Marketing
Leadership
Better ROI from your existing workflows. Strategic guidance for $5M–$50M businesses, without the cost of a full-time CMO.
Strategic consultation · 30 minutes · By invitation
25+
Years
$2B+
Client Revenue
10K+
Monthly Leads
PHX
Based, National
The Challenge
Your Marketing
Needs Strategy,
Not Just Tactics
You’re hearing about AI everywhere—in board meetings, at conferences, on LinkedIn—but inside your company, marketing is swamped just producing campaigns.
No one owns an AI strategy. Attribution is murky. And the idea of hiring a $300K+ full-time CMO feels risky and premature.
What you need is executive-level marketing leadership that integrates AI into the workflows you already use—without the full-time commitment.
What is a Fractional CMO?
A Fractional CMO is a part-time Chief Marketing Officer who provides executive marketing leadership on a contract basis—typically 10–20 hours per week. For $5M–$50M businesses, this means strategic guidance at 20–30% the cost of a full-time hire.
A Fractional CMO Can Help If You’re:
- →Growing but marketing lacks strategic direction
- →Curious about AI but unsure where to start
- →Spending on marketing but can’t measure ROI
- →Between marketing leaders or building a team
- →Ready to scale but need executive guidance
Services
Strategic Leadership,
AI-Enhanced
Fractional CMO
Part-time executive leadership for your marketing function. Strategy, team guidance, and accountability—typically $5,000–$15,000/month, a fraction of a full-time CMO’s $200K–$350K annual cost.
AI Marketing Strategy
Practical AI integration into your existing marketing workflows. Real efficiency gains, not science experiments.
Marketing Technology
Audit, optimize, and integrate your marketing tech stack. Get more value from the tools you already use.
How It Works
From First Call
to Growth Partner
01
Discovery Call
30-minute conversation to understand your business, challenges, and goals.
02
AI Readiness Diagnostic
Deep-dive assessment of your marketing operations and AI opportunities.
03
Strategy & Roadmap
Custom 90-day plan with prioritized initiatives and expected outcomes.
04
Ongoing Partnership
Flexible retainer engagement with regular strategy sessions and hands-on guidance.
Results
Trusted by
Growing Businesses
“Brian is able to clearly communicate and collaborate on his ideas, throughout the scope of the entire project. Working with Brian, we made 3 major platform shifts, building a very complex ecommerce ecosystem.”
Savelle M.
UI/UX Designer
Plexus Worldwide
“Brian’s attention to detail and ability to solve problems is second to none. His creative approach to problem-solving led to many solutions that were outside the box.”
Michelle R.
Project Manager
Apollo Education Group
“After using his creations to help sell brand development services to global companies and world-class brands like Coca-Cola, General Mills, BMW and others, we began to associate a mind-boggling value to Brian’s work.”
Andrew D.
Brand Manager
SHR Perceptual Management
The comparison
Fractional CMO vs.
full-time vs. agency.
These three options solve different problems. The right choice depends on how much marketing leadership your business needs right now — and how much you want to spend to get it.
| Comparison criteria | Full-time CMO | Marketing agency | Fractional CMO |
|---|---|---|---|
| Typical cost | $200K–$350K+ / yr in total compensation | Monthly or per-project fees | Monthly retainer, scaled to scope |
| Owns marketing strategy | Yes | Rarely — runs the brief you give | Yes — positioning, plan, and channels |
| Drives AI integration | Depends on the individual hire | Usually limited to their own tools | Yes — AI woven into your existing workflows |
| Commitment | Full-time salary, equity, benefits | Contract sized to each scope | Part-time monthly retainer |
| Best when | Marketing is large and complex every day | Strategy and direction are already set | You need senior leadership, not a full-time seat |
Common questions
Fractional CMO:
frequently asked questions.
What is a fractional CMO?
A fractional CMO is an experienced chief marketing officer who leads your marketing part-time, on a retainer, instead of as a full-time hire. You get senior strategy, team leadership, and accountability for results — for the days you actually need it, at a fraction of a six-figure executive salary.
How much does a fractional CMO cost?
A fractional CMO costs a fraction of a full-time chief marketing officer, who typically commands $200,000–$350,000+ per year in total compensation. Most of my engagements start with a one-time AI Readiness Diagnostic ($1,500), then move into a monthly retainer that scales with scope — so you pay for senior leadership only for the involvement you actually need.
How is a fractional CMO different from a marketing agency?
An agency executes campaigns; a fractional CMO owns the strategy those campaigns serve. I sit on your side of the table — setting positioning, building the plan, choosing channels, and holding your team and any agencies accountable to revenue. Many of my engagements are with companies that already have an agency or in-house team that simply needs senior direction.
What size companies do you work with?
I focus on $5M–$50M businesses — large enough to need real marketing strategy, but where a full-time CMO would be more seat than the workload justifies. That includes founders who’ve outgrown running marketing themselves, revenue leaders who need marketing aligned to pipeline, and marketing directors who want senior cover and help adopting AI.
How do you integrate AI into our marketing?
I start with your business goals and the workflows your team already runs, then weave AI in where it creates real efficiency — content, research, analysis, and operations — rather than chasing hype. The goal is to make your existing team faster and sharper, not to bolt on tools nobody uses.
Where are you based, and do you work remotely?
I’m based in Phoenix, Arizona and offer in-person strategy days for Arizona and Southwest clients, but I work with $5M–$50M companies across the United States. Remote engagements — weekly video calls, shared workspaces, async updates — run just as effectively as local ones.
Ready to
Transform Your
Marketing?
Book a 30-minute strategy call. We’ll discuss your challenges, explore opportunities, and determine if we’re a good fit.